
Pink motivates action
The science of color has a broad range of theories, uses and applications. Each color has a meaning that can be used to communicate different ideas and express diverse feelings. This is well known in graphic design, advertising, psychology and graphic communication amongst other disciplines. Today we are looking into pink: a color that recalls femininity but that can be very calming as well. Pink has been used in fashion industry for instance as the color of love but it evok

Happy Easter everyone!
It's that time of the year again when we celebrate the start of the spring and the arrival of the good weather. The most important thing in these hard times is to share a virtual Easter eggs, chocolates and smiles with our loved ones and celebrate in the distance. Because we will celebrate together again and we will go out in the sun again but as this year is a very unusual holiday for all of us: wherever you are, stay safe and clap your hands for those who are looking after

Color and emotion: orange
The history of color in art has been full of meaning over the centuries. Since the very first paintings on the caves to neon glow of contemporary artworks, color has always had a purpose. But this does not only apply to art, photography or graphic design: colors and how they can affect people's mood happen everywhere from garments to food or furniture. Colors make us experience all sorts of feelings and have an effect on our behaviour. Today we will be talking a bit about ora